Just Thrive, a reputable provider of scientifically-backed health products, approached BrainX Technologies with the aim of improving their existing Shopify store.
While Just Thrive had a strong online presence, they faced several challenges that hindered their e-commerce growth. So, they sought a dedicated team with proven expertise in Shopify development and a track record of delivering measurable results.
Team Just Thrive’s ultimate goal was to create a more user-friendly and efficient online shopping experience for their customers while increasing overall sales and conversions.


BrainX Technologies adopted a systematic approach to address the challenges faced by Just Thrive.
The primary areas of focus were user interface and experience, custom app development, sales funnel optimization, site speed enhancement, theme customization, and implementing custom discounting logic with Shopify Plus.



Over the past 2 to 3 years, Team BrainX has offered the following solutions for the online store.

1- Theme Redesign (UI/UX):
We revamped the store's visual appeal and user experience by redesigning the Shopify theme. The new design offered a clean, intuitive, and visually appealing layout, making it easier for customers to navigate the website.
2- Custom App Development:
To meet the unique requirements of Just Thrive's business, a custom app was developed. The app provided personalized features and functionalities to enhance customer engagement and simplify the purchase process.
3- Sales Funnel and A/B Testing:
Team BrainX devised a comprehensive sales funnel to guide customers through the purchasing journey efficiently. A/B testing was carried out to identify the most effective strategies to maximize conversions.
4- Site Speed Optimization:
Slow loading times can lead to user frustration and cart abandonment. Our team optimized the website's speed, ensuring a seamless and enjoyable shopping experience for visitors.
5- Theme Customization:
Apart from a complete redesign, specific customizations were made to the theme to align it with Just Thrive's brand identity and values, fostering brand loyalty.
6- Custom Discounting Logic (Shopify Plus):
With the implementation of custom discounting logic on the Shopify Plus platform, Just Thrive could offer targeted promotions and incentives to customers, boosting sales and retention.



The results of BrainX Technologies' efforts were impressive, driving substantial improvements for Just Thrive's online store:

  • 56% Increase in Session Conversions: The enhanced user experience and optimized sales funnel significantly increased the number of visitors completing purchases.
  • 16% Increase in Orders: The streamlined shopping process and appealing design encouraged more customers to place orders.
  • 14% Increase in Total Sales: The combined effect of improved conversions and increased orders led to a notable rise in overall sales.
  • 4% Increase in Returning Customers: The personalized experience and enticing discounts encouraged more repeat business, building a loyal customer base.
  • Average Order Value (AOV) was maintained at a steady level, indicating that the increase in sales was not at the expense of sacrificing order value.

By partnering with BrainX Technologies and embracing the recommended solutions, Just Thrive witnessed remarkable improvements in their Shopify store's performance. The successful collaboration resulted in heightened user engagement, increased sales, and a more loyal customer base. The revamped online store now reflects Just Thrive's commitment to empowering people worldwide to lead healthier lives.

Tools & Technologies

  • Shopify
  • HTML
  • CSS
  • Javascript
  • Liquid
  • NodeJS
  • MongoDB

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