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Ecommerce

OPPORTUNITY

Wellnesse is an e-commerce website that offers natural and clean personal care products. The company's website had an outdated UX/UI design that resulted in poor user experience and low conversion rates. 

Company management recognized that improving their website's UX/UI design was critical to achieving their business goals. 

To achieve these goals, Wellnesse approached BrainX Technologies to help them redesign their website to increase their average order value and conversion rate and improve customer engagement.
Ecommerce

APPROACH

The BrainX team thoroughly analyzed Wellnesse's existing Shopify store to identify areas that needed improvement. We collaborated with the Wellnesse team to understand their brand values, target audience, and business goals. Competitor research was carried out to identify best practices in the industry.

Based on our research, we developed a comprehensive UX/UI design strategy for the website. The strategy included a new sitemap, wireframes, and visual designs focused on improving the user experience and increasing conversions. Our team presented the design strategy to the Wellnesse team and incorporated their feedback into the final design.
Ecommerce

SOLUTION

The new UX/UI design focused on simplifying the navigation, improving the product browsing experience, and increasing the visibility of essential information.

We focused on providing larger spaces for product images, clear call-to-action buttons, and a more user-friendly checkout process. Furthermore, our team integrated features like reviews, related products, and a subscription option to improve customer retention. 

Applying modern design principles like a minimalist design, a clear and consistent layout, and bold typography, we created a visually appealing website that aligned with Wellnesse's brand identity.
Ecommerce

IMPACT

After launching the redesigned website, Wellnesse experienced a significant improvement in its average order value and conversion rate. 

Within a few months after deployment:


  • Total sales soared up 37%, with the average order value increasing by 17% and returning customer rate by 12%, leading to an improved conversion rate.
  • The better UX/UI design further increased customer engagement and repeated purchases.
  • The new design received positive feedback from the Wellnesse team and their customers.

The user experience was simplified and made more intuitive, making it easier for customers to find and purchase the products they wanted in a flash. For the time being, we are providing continuous content management and support to the Wellnesse Shopify store.

Tools & Technologies

  • Shopify
  • HTML
  • CSS
  • Javascript
  • Liquid
  • NodeJS
  • MongoDB

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