BUSINESS

OPPORTUNITY

Organizers lacked a centralized ticketing platform to manage events, promote them, and interact with attendees. Buyers needed intuitive access to discover, attend, and manage events with minimal friction.


The client envisioned a user-first system with dynamic role-based flows to streamline both ends of the event experience. BrainX also recognized the potential to enhance future releases with AI-powered automation for event setup and support.

BUSINESS

APPROACH

BrainX defined comprehensive personas and user journeys across mobile and web. We prioritized human-centered design and modular architecture, integrating real-time support and secure payments.Collaborative design and agile feedback cycles ensured robust core features while laying the groundwork for future AI and automation integrations.

BUSINESS

SOLUTION

We delivered a robust web and mobile ticketing platform combining event management, real-time ticketing, and:


  • Role-specific interfaces for organizers and buyers.
  • Flexible event formats: one-time, multi-day, recurring.
  • Stripe-powered transactions with refunds and fee configuration.
  • Seamless guest and logged-in user experiences with integrated QR code ticketing.
  • Live stats, sales dashboards, and attendee check-ins.
  • Team roles and access control for organization-level collaboration.

Architecture prepared for future enhancements, including:


  • AI Chatbot for automated event, ticket, and promo code generation.
  • Intelligent recommendations and conversational user support.

BUSINESS

IMPACT

Stubs redefined event networking by merging intelligent ticketing platform features with automation and personalized engagement.


  • Improved organizer workflows through intuitive dashboards.
  • Attendees accessed events instantly via guest mode and QR tickets.
  • Consistency across platforms ensured a smooth and unified user experience.
  • Scalable infrastructure supports multi-role organizations.

Tools & Technologies

  • Figma
  • React
  • ROR
  • Hotwire
  • Bootstrap
  • PostgresSQL
  • Stripe

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