E-COMMERCE

OPPORTUNITY

Momentary Ink was looking to streamline their online buyers’ experience for the Spring/Summer season as they were facing quite a lot of challenges from both the Front-end and Backend sides of their system.

From the frontend side, they were facing the following issues:
The website pages were taking more than the normal time to load, which was impacting the overall site’s performance.
There were notable glitches and bugs on the web pages that were not only spoiling the user experience but were also making the site look cheaper. The site was not properly optimized for mobile devices. They wanted to get some of their web pages revamped in terms of design and functionality, so the overall customer experience could be enhanced.

Whereas, from the backend side, they had the following issues: Whenever a new order was created, it was redirected to the designers, who would convert them into high-resolution vector images. The records for all these orders were uploaded into cloud storage, which eventually maxed out. Momentary Ink used two servers to support its backend operations. Unfortunately, one of these two servers went down. So, they needed a new server that could imitate the functionality of the lost one.

E-COMMERCE

SOLUTION

Our team worked hard to finally solve all the errors that Momentary Ink was facing in its online operations. For Frontend issues, our team:

Optimized the speed of all the web pages of the site, which improved their search engine ranking. Eliminated major glitches that were jeopardizing the frontend user experience.Made all the web pages highly optimized for mobile devices.

Moreover, our team used the A/B testing method while re-designing the pages. In this method, two different variants of each page were created and were presented to different customers – whichever page performed better (in terms of sales) was then finalized for the site.
For Backend issues, our team Erased all the unnecessary data related to older customer orders, thus freeing up a lot of space in the cloud for newer data. Created a new server by mimicking the operations of the existing server and successfully integrated it with the system.

BLOCKCHAIN

OPPORTUNITY

BLOCKCHAIN

SOLUTION

BrainX Technologies is working on delivering a fully functional NFT marketplace for BallrNFT. The initial phase is focused on designing and launching the website, comprising eight static web pages: Home, Collections, Marketplace, Profile, Wallet, Create, Login/Signup, and More. Adobe XD is being utilized for frontend UI designs, allowing for a visually appealing and user-friendly interface.

The next step will involve integrating popular cryptocurrency wallets, namely MetaMask and Coinbase, to facilitate seamless transactions within the marketplace. The wallet integration requires expertise in Node.js for the backend and React.js for the frontend, enabling secure and reliable wallet connectivity.

By seamlessly integrating MetaMask and Coinbase wallets, the marketplace will allow buyers and sellers to securely transact with their preferred cryptocurrency wallets. The inclusion of both 2D and 3D NFTs broadens the range of digital art available, providing a unique selling point for BallrNFT.

FINANCE

OPPORTUNITY

Kelp, an up and coming fintech startup, recognized the growing need for a user-friendly investment app that empowers individuals to manage their portfolios autonomously while offering self-custody for enhanced financial freedom.

Team Kelp sought the expertise of BrainX Technologies to leverage blockchain technology and develop a cutting-edge solution that could revolutionize the investment landscape.

FINANCE

SOLUTION

To bring Kelp's vision to life, BrainX Technologies employed a range of technologies and frameworks. The development process revolved around creating a robust and secure ecosystem that facilitated seamless investment management.

The following components were instrumental in the successful execution of the project:

1- Smart Contract Development
BrainX leveraged their expertise in solidity to create the foundational building blocks of Kelp's investment platform. Smart contracts were implemented to ensure transparent and tamper-proof execution of investment transactions.

2- Tokenization
BrainX facilitated the tokenization process, enabling Kelp to issue their own cryptocurrency tokens. This allowed users to invest in the app's ecosystem, contributing to its growth and sustainability while providing added value to token holders.

3- Developing Crowdsale Contract
To support Kelp's funding needs and enable a streamlined investment mechanism, BrainX developed a crowdsale contract. This contract empowered Kelp to privately conduct token sales to interested investors, providing them with an opportunity to participate in the platform's growth from the early stages.

To achieve the vision of a robust and user-friendly investment app for Kelp, BrainX Technologies employed Solidity, for developing smart contracts on the Binance Smart Chain (BSC), NodeJS and ReactJS.

E-COMMERCE

OPPORTUNITY

E-COMMERCE

SOLUTION

1. Sales Funnel Creation: BrainX Technologies formulated a strategic sales funnel to optimize the customer journey, from initial awareness to final purchase. The new funnel aimed to streamline the purchasing process and improve customer retention.

2. Theme Redesign (UI/UX): The existing flawed UI/UX was a major concern for IAmClovis. BrainX Technologies applied their expertise in design and e-commerce to revamp the platform's look and feel. The focus was on enhancing user navigation, visual appeal, and overall shopping experience.

3. Subscription App Migration: The client was using Recharge for managing subscriptions, but BrainX Technologies recommended migrating to Seal subscriptions for better integration with the redesigned platform. This ensured a seamless transition for existing subscribers and simplified subscription management.

4. Theme Customization: BrainX Technologies tailored the chosen Shopify theme to align with IAmClovis's brand identity, ensuring consistency across all pages and user touchpoints.

5. Custom App Development: To enhance user engagement, BrainX Technologies developed a custom Quiz Module using Shopify. This feature allowed the client to create, modify, and manage quiz questions easily. Customers could now answer personalized questions and receive valuable insights such as BMI results, daily calorie recommendations, water intake guidelines, and more.

E-COMMERCE

OPPORTUNITY

E-COMMERCE

SOLUTION

The solution implemented by BrainX Technologies aimed at creating a cohesive and efficient e-commerce platform for UpgradedFormulas. Our team worked diligently to bring the following aspects to life:

1- Shopify OS 2.0 Integration: Ensured the client was utilizing the latest e-commerce technologies to stay competitive.
2- Tailored Theme Customization: We customized the theme to resonate with the client's brand identity while optimizing user experience.
3- Site Speed Optimization: By reducing page load times and optimizing website performance, we enhanced the overall user experience.
4- Hubspot Integration: Seamlessly connected Hubspot with their Shopify store, facilitating improved customer engagement and data management.
5- Telephone Sales Leads Integration: Implemented a system that captured telephone sales leads directly within the Shopify platform through Hubspot integration.
6- Shopping Cart Customization: Enhanced the cart experience, making it more intuitive and conducive to conversions.
7- Quiz Module: Designed and integrated a custom quiz module that engages customers with questions and recommends products via email.

E-COMMERCE

OPPORTUNITY

E-COMMERCE

SOLUTION

Over the past 2 to 3 years, Team BrainX has offered the following solutions for the online store.

1- Theme Redesign (UI/UX):
We revamped the store's visual appeal and user experience by redesigning the Shopify theme. The new design offered a clean, intuitive, and visually appealing layout, making it easier for customers to navigate the website.
2- Custom App Development:
To meet the unique requirements of Just Thrive's business, a custom app was developed. The app provided personalized features and functionalities to enhance customer engagement and simplify the purchase process.
3- Sales Funnel and A/B Testing:
Team BrainX devised a comprehensive sales funnel to guide customers through the purchasing journey efficiently. A/B testing was carried out to identify the most effective strategies to maximize conversions.
4- Site Speed Optimization:
Slow loading times can lead to user frustration and cart abandonment. Our team optimized the website's speed, ensuring a seamless and enjoyable shopping experience for visitors.
5- Theme Customization:
Apart from a complete redesign, specific customizations were made to the theme to align it with Just Thrive's brand identity and values, fostering brand loyalty.
6- Custom Discounting Logic (Shopify Plus):
With the implementation of custom discounting logic on the Shopify Plus platform, Just Thrive could offer targeted promotions and incentives to customers, boosting sales and retention.

Ecommerce

OPPORTUNITY

Ecommerce

SOLUTION